Are You Making the Most of Your Exhibitor Lead Data?
According to a recent study by The Center for Exhibition Industry Research (CEIR), 68% of exhibitors ranked generating leads as one of their top three objectives in attending an event. Show organizers need to recognize this as a value-driver towar...Read More
Resolve to Clean Up Your Dirty Data in 2020
Eighty percent. That’s the failure rate for New Year’s Resolutions, according to the U.S. News and World Report. The same report finds that only 8 percent of people achieve their New Year’s goals. When I look at these numbers, I do not feel insp...Read More