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As the pandemic shut down conferences and tradeshows, many organizations had to pivot to virtual events to connect with their communities as they had done in the physical world. For most, those events had always served as the ultimate opportunity for those various constituents to gain education, make connections and network with like-minded individuals and conduct business with companies who serve that same shared interest.

As organizations begin to stage hybrid and return to in-person events, one thing is clear, the desire to connect is stronger than ever.

Join Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify, as he shares how to build event communities to increase satisfaction and retention, create additional revenue opportunities and drive higher attendance to your hybrid events.

In this session, you’ll learn:

  • The technology and tools needed to build an event community.
  • Best practices to engage your attendees, speakers and sponsors before, during and after your event.
  • Effective sponsorships and revenue-generating ideas.
  • How to measure and quantify the ROI of your community.
  • And much, much more.