Join Rich Vallaster, Director of Clients Relations at Personify and The Trade Show Wonk, as he shares ways for organizers and event professionals to jump start their strategic planning efforts for a virtual world, including:
- Pre-Planning Strategies – How to develop or translate existing event goals (registration, revenue, etc.) to this new digital format. Guidance on identifying key stakeholders to plan and set goals properly.
- The 5Ps – People, Pricing, Placement, Promotion and Partners – Since virtual events are unproven and generally new to the marketplace, understanding the 5Ps are critical to creating your reimagined event.
- Building Your Programming – Simply taking in-person content (and the associated speakers) and serving it in a digital environment will not be successful. Creating a successful virtual program requires additional thought and considerations that don’t exist in the in-person world.
- Post Event – Whether virtual events will fade with the decline of the Coronavirus, it is still essential to evaluate the successes and failures in the virtual world.