The American Optometric Association started their digital transformation journey three years ago when they recognized that they needed to stop coding emails and uploading lists. Looking to improve their marketing technology stack, the AOA started with integrated email and progressively added new digital marketing components each year, all of which are powered by Personify data.
What You’ll Learn:
- Leadership Required to Manage Organizational Change
- How Funding for New Projects was Requested and Received
- The Effects New Marketing Technology Projects Had on the AOS’s Staffing, Operations, and Revenue.