Personify’s top predictions for 2020 revolve around three core areas:

  • Data and Analytics: With better data and limited resources, it is increasingly important to focus on how to best analyze the data and decide on the Key Performance Indicators (KPIs) you should focus on.
  • Personalization of the Attendee and Exhibitor Journey/Experience: While “personalization” has been a buzz word for several years, ironically, many organizations still lack a cohesive, personalized journey.  The one-size-fits-all approach is problematic because attendees and exhibitors alike want to be treated as individual contributors and participants.
  • Creativity and Mindfulness: As the world grows increasingly busier, one of the biggest competitors for events is time and organizations need to focus on creating experiences that are both creative and mindful.