FTK® Nation online community saw 5.5x increased impact in fundraising
Four Diamonds at Penn State Children’s Hospital is leading the fight against pediatric cancer. As a year-round fundraising program, Four Diamonds Mini-THON® is an opportunity for K-12 students to get involved in philanthropy and engage their school and local community. The team was looking for ways to better support and engage Mini-THON student volunteers and advisors and to increase fundraising beyond the reach of in-person events. Given the demographics of their student volunteers, Four Diamonds was quick to identify Personify Community for its social sharing and peer-to-peer digital advocacy as a valuable communication channel to advance their community fundraising effort. Using the Personify Community the team increased the impact of their fundraising efforts:
- 5.5x increase in funds raised for those participating in the FTK® Nation community
- 352% increased impact for student volunteers involved in FTK® Nation
- $7.2M+ raised during the 2018-19 school year
- $43M+ raised through Mini-THONs® for the Four Diamond mission since 1993
“The FTK Nation community has amplified our fundraising efforts and become a destination for engagement in the Mini-THON® program year-round. Our fundraisers rave about the connections and friendships they make through the community and this program that extend well beyond the 24- hour event” said Michael Ringenbach, Associate Director for Four Diamonds at Penn State Children’s Hospital.
The impact of the FTK® Nation community has been significant in driving fundraising efforts for Four Diamonds Mini-THONs, and as a result, they have also increased the number of participants who take advantage of the community because of its benefits to volunteers. Four Diamonds has leveraged this information to continue fostering a digital-centric culture with their outreach efforts, adding a virtual fundraising hub within the community in 2020 to offer resources, support and opportunities for engagement in the wake of social distancing efforts across the country.