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With the tumultuous start of 2021, a slower than expected roll-out of vaccines, and some events staging in-person while other high-profile events cancel or declare they will be virtual well into 2021, event professionals are left wondering, what’s next?
Hybrid events have been touted as the clear solution for the journey ahead. But as planning has begun, connecting and engaging both audiences (in-person and online) simultaneously poses many more challenges than expected.
As you build your strategy for hybrid events in 2021, this guide will provide some fundamental considerations for a newly emerging approach; one that is far different from those first imagined just a few months prior.
- Pre-Planning Strategies – How to develop or translate existing event goals (registration, revenue, etc.) to this new format with guidance on identifying key stakeholders to plan and set goals properly.
- The 5Ps – People, Pricing, Placement, Promotion and Partners – Since hybrid events are generally new to the marketplace, understanding the 5Ps are critical to creating your reimagined event.
- Building Your Programming – Creating a successful hybrid program requires additional thought and considerations.
- Post Event – Whether it is the additional data and analytics you gathered or the community you build around your constituents, understanding your event is critical as you move forward.