Hybrid events have been touted as the clear solution for the journey ahead. But as planning has begun, connecting and engaging both audiences (in-person and online) simultaneously poses many more challenges than expected.
As you build your strategy for hybrid events in 2021, this guide will provide some fundamental considerations for a newly emerging approach; one that is far different from those first imagined just a few months prior.
- Pre-Planning Strategies – How to develop or translate existing event goals (registration, revenue, etc.) to this new format with guidance on identifying key stakeholders to plan and set goals properly.
- The 5Ps – People, Pricing, Placement, Promotion and Partners – Since hybrid events are generally new to the marketplace, understanding the 5Ps are critical to creating your reimagined event.
- Building Your Programming – Creating a successful hybrid program requires additional thought and considerations.
- Post Event – Whether it is the additional data and analytics you gathered or the community you build around your constituents, understanding your event is critical as you move forward.