Carroll University wanted to increase enrollment of prospective students among their accepted applicants. The challenge for the university was that applicants often have questions, concerns and anxieties about choosing a college that can’t always be addressed with a campus visit or answered by faculty and staff. They knew that if prospective students connected with each other and with current students, they would be more likely to enroll at the university.
Carroll leveraged Personify’s Small World Community to build an online community with powerful gamification, personalization and reporting to support engagement and measured results, and this has translated to a 30% increase in yield rate for the 2018 semester.
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