My Takeaways From the ASAE MM&C Conference

-Jena Staffon, Marketing and Events Specialist

We had a great time in Washington DC for the ASAE Marketing, Membership & Communication Conference! You could feel the buzz of energy as attendees discussed the latest marketing trends and best practices for the association space. The year’s theme was New Perspectives and many speakers and industry leaders shared their input on how to approach organizational challenges from a different point of view.

I spoke with many attendees who are focused on growing collaboration and engagement among their members. At the conference, we introduced the new Personify Mobile Events App, an industry-leading technology designed to help organizations engage with attendees at tradeshows, conferences and events of any size. It’s easy to connect with someone when you have them at your fingertips! At ASAE MM&C, we shared how the Mobile Events App allows for a personalized event experience and real-time engagement.

Connecting with familiar faces and meeting new ones during the Lunch and Exhibitor Showcase is always the best part of any conference. A topic that we discussed with several visitors to our booth is the generational shift for association membership and how to attract and engage millennial audiences. Our Small World Community platform helps empower and mobilize an organization’s member base. Nonprofit organizations can leverage Small World Community to provide a digital space where members can connect with one another and feel more invested in their organization.

The rain couldn’t hold us back as we continued our conversations from the show floor with a happy hour at Morris American Bar. We enjoyed getting to know ASAE MM&C attendees over light hors d’oeuvres and artisan cocktails; we toasted the end of the night with some champagne and were excited to leave the event with new friends and a promise to see them in Chicago for ASAE Annual.

We are already making plans for the ASAE Annual Conference in August. If you or someone from your organization will be attending the event, please visit us at Booth 539 and learn how Personify can help create more meaningful relationships with your members, donors and constituents. We look forward to seeing you there!

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