Episode 20:
Terry is a non-profit tech expert and SEO consultant, previously heading up the SEO department at Wild Apricot/Personify. Currently, he’s following his passion and switching up careers by pursuing a degree in animation. He hosts his own podcast about all things Animation and is using his business expertise to pursue solo endeavors.
What you’ll learn about in this episode:
- How Terry initially got involved in working in the nonprofit world, and how he began at Wild Apricot and learned SEO (search engine optimization)
- Why SEO is an important visibility tool that nonprofit organizations should be using to promote their organizations
- Why SEO is a great, free option that can help you generate traffic and attract followers to your content
- Why optimizing your home page and filling out Google My Business are two powerful ways nonprofits of any size can increase their visibility
- Why it is important to know what keywords users are searching for to find your organization, and how Google Analytics can help you determine what keywords to use
- How Google indexes and ranks every page on the internet, and what steps you can take to help Google rank you more highly
- What “backlinks” are, and why it is important to get other websites to link back to your own to increase your Google ranking
- Why your first step should be to optimize your home page and demonstrate the value your nonprofit offers its members
- What well-optimized websites Terry recommend you look at to see examples of how sites use SEO to maximize their impact
- Why social media is a relatively minor component for your ranking, and why you should still make sure your social media is clean, consistent and somewhat active
Additional resources:
- Google My Business website: www.google.com/business/
- Google Analytics website: https://analytics.google.com/analytics/
- Backlinko website: https://backlinko.com/
- AHREFS website: https://ahrefs.com/
- Email: terryibele@gmail.com
- Twitter: @terrystories
- LinkedIn: https://www.linkedin.com/in/terry-ibele-4924557/
- Website: www.terryibele.com