The novel Coronavirus (COVID-19) has ravaged the tradeshow industry. While the global pandemic has temporarily paused most in-person events, the desire for connection remains strong. As a result, many event professionals and show organizers are exploring virtual or hybrid experiences for their events and this trend will likely continue in the future.
As in-person events are shifting to virtual or hybrid, organizers are searching for effective ways to connect and engage their attendees and generate online leads for exhibitors regardless of the venue or setting. Organizations that are able to match their exhibitors with potential buyers based on precise matching criteria about their interests, needs and challenges will continue to provide value to all their constituents.
Being able to quantify success is crucial. This Virtual Events ROI calculator can aid event organizers in understanding the potential for engagement at their virtual or hybrid event. This data is based on benchmarking data for key success metrics.
