As you may have noticed, the past few weeks have been quite exciting. a2z, Inc. joined the Personify family and I hit the ground running with the Personify team at the ASAE Tech Conference in National Harbor, Maryland. It’s always inspiring to see our clients face-to- face and learn about their challenges and opportunities. Some of the things I heard were:
- The excitement in the marketplace to have a single integrated solution for membership and events, especially with events being a large portion of the revenue for associations.
- The need for a powerful iPaaS solution for associations to easily connect their CME or AMS as well as other systems.
- How online communities help associations connect their constituents and keep them engaged.
- While Personify360 clients enjoy a deeply integrated solution with all of the offerings from the Personify platform, those who are not using Personify can still take advantage of powerful solutions such as a2z, Personify Hub and Personify Community, which work with their existing CME or AMS solution.
I’m very confident about our future with Personify. Our goal is to enable our clients to develop lasting relationships and grow revenue while delivering compelling experiences. As a member of the Personify suite of solutions, we can more tightly integrate the data that is created from events and tradeshows with an organization’s constituent management and engagement platform.
Increasingly, we are seeing our clients move towards an omnichannel marketing strategy that allows them to create experiences that blur the lines between in-person and digital interactions, regardless of geography.
With Personify, we can empower an organization’s mission via mobile, social, online, self-serve and at in-person events. This omnichannel approach means that you can meet them where they are (whether it is in-person or on a device) and provide multitouch campaigns across your channels (your website, community, event mobile app and social).
This is important for event managers and trade show organizers, who need to quantify the ROI of live events and prove the value of their event strategy to the larger organization. This is important for association and membership leaders who want to create complementary opportunities for engagement and unparalleled visibility with their constituents.
As the leading event management software for large associations, we understand how important events are for member-focused organizations. And, we know that it’s crucial to keep up the momentum not just during the event but throughout the life of an individual’s membership.
We’ve spent a lot of time thinking about the attendee journey (here and here) and what makes for a compelling and memorable experience at every interaction leading up to, during and after an event. Combining Personify’s technology with our solutions empowers organizations to connect the dots between the attendee journey with the constituent experience as a whole.
I’m excited for our next steps as a combined organization and the value that we can bring to the market in making every interaction matter.
If you’ll be at the Expo! Expo! 2018 Conference on December 11-13 in New Orleans, be sure to stop by and visit booth 1115 to learn more about a2z and Personify.