- About Us
Shiv is the Vice President of Products at Personify. He is an expert in building large-scale, self-serve, inbound and digital acquisition engines, where customer success and education are at the heart of marketing. Prior to Personify, Shiv served as the CMO of Wild Apricot and helped position the company as a thought leader for member and donor-centric organizations, growing Wild Apricot to more than 20,000 customers without a sales team before its acquisition by Personify in October 2017. Shiv also runs a podcast called How To SaaS focused on growing cloud software companies and has been a Strategic Advisor to several other SaaS founders, CEOs and growth leaders on how to leverage digital, inbound and content marketing in their demand generation activities. Shiv holds an iBBA degree from The Schulich School of Business at York University.